Sitecore acquires Reflektion
Together Sitecore and Reflektion bring you the only content-to-commerce platform that gives retailers complete control and flexibility from beginning to end.
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Your customers aren’t looking for one size fits all products - and they shouldn’t be treated that way either. Reflektion leverages AI to offer a system of intelligence that lets you create quick and relevant digital experiences for your customers.
A Seamless Digital Experience That Delights Your Customers
No matter how your retail store or website is configured, Reflektion’s extensive integration options let you reap the benefits of our robust system of intelligence.
Product & Content Discovery
Poor site search is a lost revenue opportunity. Manage your inventory, create uniquely relevant searches, and get your products discovered.
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Automated Site Experiences
Unleash deep and disruptive AI-driven eCommerce capabilities. Packed with best-in-class controls, merchandisers can streamline workflows and enable global site expansion & management.
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Data-Driven Results
Deliver on eCommerce KPIs. Get on-demand business insights and globally integrated analytics to help you realize performance improvements centered around metrics like conversion rates, RPV, and AOV.
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Powerful Modules Drive Our System of Intelligence
Everything Reflektion offers is designed to provide a more accurate and optimized experience to your customers. From search to sale, we help you create relevant experiences that drive conversions.
Search & Recommendations
Our real-time search component allows users to get more accurate and relevant results from each query. No matter if your business is wholesale, fitment, or B2C, this allows for more personalized recommendations that can be leveraged in search, product listing, and landing pages to improve your site experiences and SEO.
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Merchandising & eCommerce Analytics
Discover some of the deepest reporting and analytics capabilities in the industry. You get conversion funnel performance metrics and insights for pages, widgets, split tests, and keywords. You even receive a site wide aggregate view of your top KPIs as gathered by Reflektion’s first party tracking and attribution systems.
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BOPIS
Integrate your website with your retail strategy. Your customers get access to real-time regional store inventory and are able to discover and purchase products on your site and pick up at their local store.
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Multi-Locale Support
Automatically adjust your set keywords for each individual locale based on the user’s search intent. Reflektion allows you to create and manage rules across all locales, a group of locales (ex: all English language locales), or manage each location individually to provide consistent site merchandising.
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Identity Stitching
Continually tie the different identities of a visitor across different devices/browsers/browsing sessions (and even across domains) with their intent to form a more complete record of a visitor’s journey and better infer their preferences to suggest best next actions. Combine online and offline profiles for a more holistic customer profile.
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A/B Multivariate Testing
Compare different merchandising strategies to help your business drive more traffic to the “next” page by allowing your teams to test different layout, body, and copy. Implement A/B testing for your merchandising teams to test a completely different set of things such as search relevance, ranking, personalization settings, recommendation algorithms, and more.
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Customer Experience Management Console (CEC)
Reflektion’s CEC dashboard enables CaaS offerings that allow you to more specifically target users through a series of customizable rules and conditionals. Our solution enables any piece of HTML block on your site to be personalized and controlled directly in the CEC.
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See How Real Users Have Increased Profitability With Reflektion
Achieved
41%
increase in
revenue
We were able to seamlessly create personalized experiences across search, recommendations, and category pages while creating an opportunity to level up in the future with a 360-degree "omni-view" of the customer.
Director of eCommerce
Big Lots
Achieved
11%
increase in
conversion rate
Reflektion’s solution for Lane Bryant work together to create a deeply engaging, concierge-like eCommerce experience for every single visitor, which delights customers while increasing eCommerce conversion rates.
Director of eCommerce
Ascena
Achieved
7%
increase in revenue
per visit
After Renegade implemented Reflektion’s Recommendations, Preview Search, Full Page Search and Email, they began to see a substantial return on their investment.
Director of eCommerce
Renegade Furniture
Trusted By Many, Loved By All
