- Visual Preview & Full Search: Align search results with preferences i.e. gender, color. Increase search usage by 13% and revenue by 2%.
- Dynamic Personalization: Prioritize products of individual interest across site search and product merchandising to reduce bounce rate and improve products’ relevancy.
- Category Landing Pages: Display different category experiences to new or returning visitors, adapting the experience to feature select sub categories (by store availability, collection, etc.) which improves the relevance of products and prompts increased conversion.
- “Just for You” Landing Page: We recently worked closely with Lane Bryant of Ascena Brands to develop a high-converting, ‘Just for You’ landing page with cross-category merchandising. They have seen a consistent 14%+ conversion rate.
We've found opportunities to improve your shopper experience
Analysis & Opportunity
That's where Reflektion comes in ...
Reflektion delights your shoppers with a seamless digital experience. From search to sale, we help you create relevant experiences that drive conversions.
How can Forever 21 benefit?
After our initial evaluation of forever21.com, our team believes Reflektion can:
- Reduce Bounce Rate
- Increase your conversion rate by 17%
- Increase your average order value (AOV) by 10%
- Reduce to cost of maintenance and vendor expenses by 25%