Ascena: Lane Bryant and Catherines Grow Revenue with 1:1 Personalization

Ascena Group Case StudyLane Bryant and Catherines are the most recognized names in specialty plus-size clothing today. In 2017, the eCommerce team was grappling with the reality that their typical online visitor wasn’t experiencing a truly individualized and connected shopping experience.

To reconnect with their customers’ needs, Lane Bryant and Catherines needed to deliver a hyper-relevant and connected online shopping experience to every shopper. Find out how Reflektion helped lift Ascena Retail Group’s conversion rate and regain customer loyalty.