This retailer surprises and delights shoppers with its cornucopia of deals at more than 1,400 brick-and-mortar stores in 47 states. It was only four years ago that the community retailer launched its eCommerceeCommerce, also known as electronic commerce, digital commerce, or internet commerce, refers to the buying and selling o... More site to bring the same experience and trusted value to the cybersphere.

The eCommerce team desired a consistent experience across their site for their shoppers. By streamlining their website’s technology with a single personalization solution, the retailer saw that they could optimize the site experience while eliminating the problems that come with having multiple solutions that can’t “talk” to each other.