Business Challenge

The leading home retailer that thrives on surprising and delighting shoppers both in-store and online was experiencing a high number of 404 errors which was leading shoppers to bounce from the site at high rates.

Since 74% of people will immediately leave the site when experiencing a 404 error, it’s important to help the shopper get back on track. 



By partnering with Reflektion, the home retailer took a merchandising approach to their 404 pages. They leveraged the Recommendation Widget showing personalized product selections for the shopper.  These recommendations are designed to keep the shopper on the site while trying to increase the propensity to make a purchase.



  • Reduced their bounce rate by 20%
  • Generated an additional $500k in revenue after 2 weeks

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